Job Specifications
Key Responsibilities:
CRM:
- Strategy Implementation: Execute the CRM strategy to enhance customer engagement, retention, and loyalty.
- Campaign Management: Develop and manage email marketing campaigns, including segmentation, testing, execution, and analytics.
- Performance Reporting: Regularly report on CRM activities and outcomes, identifying areas for improvement and recommending strategies to enhance effectiveness.
- Collaboration: Work closely with the marketing and Merchant teams to ensure CRM strategies align with broader business goals.
Site Merchandising:
- Working closely with the Digital Marketing Team and Bash Partners to measure and direct on-site traffic to feature categories and product ranges that ensures continuous visibility of all Product Categories
- Optimise and work together with Bash partners to continuously improve the integrity of navigation on site, app navigation and search optimisation.
- Measure and improve the performance of all site merchandising assets, including landing pages and CMS tools, by evaluating the performance of each merchandising initiative and deployment.
- Launch new strategic themes and merchandising assets, including seasonal landing pages and anchor promotions.
Paid Media:
- Campaign Management: strategize & manage paid campaigns across various platforms, including Google Ads, Facebook, and Instagram, with the guidance and support of the online trading manager
- Budget Oversight: Monitor and manage budgets for paid campaigns to ensure cost-effective use of resources while achieving targeted returns on investment.
- Performance Analysis: Regularly analyze and report on the performance of paid campaigns, identifying trends, and making data-driven adjustments to strategies.
Qualifications and Experience:
- 1-2 year qualification + digital qualification or 3 year relevant qualification.
- At least 2 – 3 years eCommerce experience
Capabilities:
- Exceptional numeracy combined with a methodical, analytical, thorough, and strategic work styleExceptional numeracy combined with a methodical, analytical, thorough, and strategic work style
- Computer literacy (MS Office suite and intermediate excel) and some experience of CMS (Content Management System),
- Comprehending HTML Codes
- High capacity for merchant thinking and business acumen
- Strong interpersonal and organizational abilitiesStrong interpersonal and organizational abilities
- Excellent communication and negotiation skills
- Comfortable with the use of and ability to learn new digital technologies
- Ability to understand web analytics, tracking and reporting
- A resourceful and can-do attitude to all eventualities
Behaviours:
- Effectively considers the diverse needs of various stakeholders
- Applies market and business insights in order to drive organisational objectives
- Conveys information and communicates ideas in a clear, concise and impactful manner
- Understands, anticipates, and meets the needs and expectations of customers
- Takes accountability and ensures others are held to account on agreed-upon performance targets
- Interprets and simplifies complex and contradictory information when resolving organisational problems
- Develops plans and prioritises initiatives that align to the organisational goals and objectives
- Leverages new technology to enhance productivity, improve problem solving, and support business growth